methodology

When brand personality is distinct and well defined it turns into reality and creates first-of-choice decision making. It helps clients fast track when selecting a product or service, which can increase sales, generate profits, and most importantly, create loyal fans. It is sustainable.

belladonna communications is intelligence, creativity, and direct working relationships with senior counsel. We deliver convergence—blending business and brand through wisdom, strategy, and design at the highest levels. We cultivate your brand from seed to harvest, protecting the integrity of business, brand, and the essence of being.


Knowledge
Audit® We ask questions that count. belladonna’s objective investigation learns as much as possible about your organization, people, principles, processes, clients, and values.

Discovering what is valued establishes the foundation for applying our wisdom and innovation for transforming your brand into measurable results. We understand your business and your clients’ business, identify opportunities, and resolve challenges through clear, concise strategy and detailed execution.


Brand
Advantage® We establish clear expectations and ensure that your brand authenticates your values, drives performance, and provides a consistent experience at all points of contact.

We transform your living brand – your unique human capital and organizational attributes – into emotionally engaging messages and experiences that are important and valuable to your stakeholders.

Your human capital is unique to your organization, it can improve productivity and profitability and it is virtually impossible for your competition to emulate or replicate, making it a compelling and sustainable competitive advantage.

Pragmatic thinking and disciplined action align your brand with your business strategy to deliver the total brand experience.


BrandEquity® Markets value only what they measure. We apply appropriate tools, process, and benchmarks for best practices to empower your brand—to deliver a multiple investment return.

Whether qualitatively or quantitatively, desired perceptions, improved services delivery, motivated and loyal clients and colleagues, higher profits and shareholder value all count when building BrandEquity®.